Whether you’re using Facebook and Twitter to connect with consumers or LinkedIn and Google+ to connect with professionals, social media can be a great way to communicate with existing customers and new prospects.
Social marketing, also known as social media marketing, starts by establishing a presence on a select few social channels. The channels you choose depends on your target audience, each social network has its own followers and flavor.
Once your presence is established, you can take your campaign further with paid social advertisements. The most popular social outlets have moved towards a “Pay to Play” mentality and your business must invest in social ads if you want your message to be heard.
Finally, many customers turn to social media to ask questions and share complaints, which is why we insist that every campaign is regularly monitored. Connectable Marketing will work with you to monitor and answer concerns directly or help train your staff to respond to queries, every social approach is as unique as you are.